Date: 18 September 2024
Edinburgh, Scotland – Green Bioactives, a leading innovator in the discovery, development and production plant natural products, is excited to announce a strategic partnership with Nutra Bridge, a specialist in nutraceutical market development, to drive the promotion and distribution of its breakthrough ingredient, GBL-Memory¹™, across North America.
Following the successful launch of GBL-Memory¹™ in Europe, this partnership marks a key step in Green Bioactives’ global strategy to expand its presence and support the growing demand for cognitive enhancement solutions in Canada, Mexico, and the USA.
Nutra Bridge will leverage its extensive network and expertise in the nutraceutical sector to identify and engage with brands across North America that are looking to innovate and meet the rising consumer interest in brain health and cognitive performance. The collaboration will focus on bringingGBL-Memory1™ to a broad range of product applications, from dietary supplements to functional foods and beverages, enabling brands to differentiate themselves with a scientifically proven, plant-based ingredient.
"Building on our success in Europe, we are excited to partner with Nutra Bridge to introduce GBL-Memory¹™ to the North American market," said Chris Meaney, Chief Business Officer of Green Bioactives. "Nutra Bridge’s deep understanding of the local nutraceutical landscape, combined with their proven track record in market development, makes them the ideal partner to help us expand the reach of this innovative ingredient."
GBL-Memory1™ is a patented nutraceutical complex featuring two key plant-derived compounds:
· Fructooligosaccharides (FOS): A prebiotic extracted from Morinda officinalis, known for its ability to enhance memory retention and cognitive function through its impact on the gut-brain axis.
· L-theanine: An amino acid sourced from Camellia sinensis, recognised for its role in promoting relaxation, reducing anxiety, and supporting overall cognitive health.
The patented combination of FOS and L-theanine has been subject to a study that has been published in the journal Food Science and Nutrition. The study showed an improvement in total memory by up to 10.1% with 30-days of use. This provides a compelling proposition for brands looking to create differentiated products that meet the evolving demands of health-conscious consumers.
"As the demand for cognitive health products continues to grow, we are proud to collaborate with Green Bioactives to bring GBL-Memory¹™ to brands across North America," stated Scott Steil, President of Nutra Bridge. "With its unique combination of L-theanine and FOS, alongside a published peer reviewed study, GBL-Memory1™ offers a solution that aligns with consumer preferences for effective, plant-based products."
The partnership aims to capitalise on the increasing consumer demand of cognitive health products and the expanding market for natural and functional ingredients in North America. Together, Green Bioactives and Nutra Bridge will work to partner with brands in the region that are poised to incorporateGBL-Memory¹™ into their product offerings, delivering compelling new choices to the market.
For more information visit: www.green-bioactives.com
For media enquiries, please contact:
Michelle Ivins, PR Director
CJM PR on behalf of Green Bioactives
Phone: 07930 743990
Email: michelle@cjmpr.co.uk
ENDS
Notes to Editors
Green Bioactives is a world leader in the commercial development and production of plant-derived natural ingredients. The company focuses on delivering sustainable and innovative solutions across industries, including cosmetics, personal care and nutraceuticals.
Green Bioactives has developed GBL-Memory¹™, a cutting-edge plant-derived product specifically designed to support cognitive function and memory enhancement. GBL-Memory¹™ is a scientifically backed solution tailored to meet the growing demand for natural cognitive support in nutraceuticals and functional foods. By harnessing the power of bioactive compounds found in nature, GBL-Memory¹™ offers a reliable and eco-friendly alternative to synthetic ingredients, addressing consumer preferences for natural, health-boosting solutions.
From the initial identification of bioactive compounds to the final purified product, Green Bioactives is partnering with global brands to bringGBL-Memory¹™ and other innovative natural products to market, meeting the rising demand for plant-based cognitive enhancers.
Founded in 2019, Green Bioactives is headquartered at Pentlands Science Park, Edinburgh, Scotland, UK. For more information, visit: www.green-bioactives.com
